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Breast cancer has long been associated with the bright, vibrant and fun colour that is pink. Why is this? There is nothing pretty about breast cancer; it does not deserve to be associated with such a great colour. It is time to take revenge on the disease that affects so many families in Australia and reclaim the colour pink to make it a pretty colour again.  

123 ALH venues, from as far north as Cairns, out west to Emerald and south as Ballina, will be visited during the Project Pink Road Trip. Each venue will strip a layer of black from the Project Pink Mobile, to eventually reveal the colour pink - a symbolic action to take revenge on breast cancer and collectively reclaim the colour pink, piece by piece.

The Project Pink Road Trip visited Cecil Hotel and we spoke with their Pink Champion Michelle... 
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